New Zoopla marketing chief reveals fresh strategy for portal

first_imgZoopla’s new marketing chief has revealed that the property portal is to significantly change how it presents itself both to estate agents and consumers, although its TV crabs are not to be ditched.But the portal is to shift from building industry and consumer awareness of itself to persuading agents to use its services more often. Zoopla now claims to have 92% brand awareness and says that, therefore, getting people to recognise the portal’s name is “no longer a problem”.Gary Bramall, who recently arrived as its new Chief Marketing Officer from taxi firm Hailo, says one of his focuses is to persuade more agents to sign up to its service and begin using its CRM tools.Valuation toolTo achieve this Bramall has told Marketing Week magazine that he hopes to use its data capabilities to attract and retain agents with its new valuation tool and also help house sellers and buyers decide when and where to move.The  business also plans to continue keeping its comparison business , which is dominated by uSwitch, separate from its property portal, Bramall says.“If people feel more confident and comfortable in making smarter property decisions then we should be a catalyst for change and get more people to do more things more often in terms of moving and making property decisions,” he says.Bramall also reveals that Zoopla will be battling for more traffic from ‘natural’ searches on Google – i.e. unpaid traffic – and that therefore improving the website’s ranking and SEO is “fundamental”.Gary Bramall property portal Zoopla February 20, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » New Zoopla marketing chief reveals fresh strategy for portal previous nextProducts & ServicesNew Zoopla marketing chief reveals fresh strategy for portalCrabs are not for the chop but fundamental shift is to take place in the way portal presents itself to agents and consumers.Nigel Lewis20th February 201901,599 Viewslast_img read more

Newbuild property flipping in London is ‘finished’, claims leading estate agency

first_imgHome » News » Housing Market » Newbuild property flipping in London is ‘finished’, claims leading estate agency previous nextHousing MarketNewbuild property flipping in London is ‘finished’, claims leading estate agencyTim Hassell of Drakers says developers have got wise to huge profits some flippers make from it and this, coupled to higher Stamp Duty, has all but killed off the practice.Nigel Lewis11th June 201901,376 Views The once popular property investment phenomenon of ‘apartment flipping’ has ground to a halt in London, it has been claimed.Tim Hassell (pictured, above) of leading London estate agency Draker says higher Stamp Duty, a growing reputation for ‘nefarious’ pricing tactics and also developers getting wise to the phenomenal profits made by some professional flippers, have brought about its demise.Hassell also says the newbuild market is ‘in trouble’ in London because so many developments have come on stream recently that the market is now flooded with stock.He says too many blocks have gone up too quickly and now a lot of them have been mothballed as developers have battened down the hatches.“When you’re starting to see offers, which I’m starting to see now, that include Stamp Duty and moving costs paid, then you known that the market is beginning to backslide,” he says.In October last year developer Almacantar stood down Knight Frank and CBRE at its redevelopment of the Centre Point building, blaming Brexit and higher taxes for buy-to-let investors, although the scheme has recently been revived.Stamp Duty“Stamp Duty is the big paralyser of the sales market – people think it’s Brexit but it’s not,” says Hassell, who claims this paralysis in the sales market is benefiting his business, which only deals in lettings.“At the moment there is no reason from any angle why a landlord would sell their investment property during a down sales market and when it’s incredibly cheap to hold the investment because interest rates are so low,” he says.“This is compounded by the fact that since the credit crunch few people have sold their buy to let properties and a huge number of people over the past decade have been investing.”He also says this has broken the natural five or seven-year buy-to-let investment cycle that has typified the London market since the late 1990s.  Draker lettings property flipping knight frank Tim Hassell CBRE June 11, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021last_img read more

Purplebricks co-founder warns former territory owner over critical tweets

first_imgSamantha Sullivan (above, left), a recently-departed Purplebricks territory owner in Wales, has crossed swords online with the co-founder of the hybrid agency Kenny Bruce (above, right) after she criticised her former employer for its change of direction under CEO Vic Darvey.Sullivan, who is based in Swansea and left Purplebricks late last year to set up her own local estate agency and who is also a local representative for lettings platform Accommodation.co.uk, made the comments in reply to industry recruitment consultant Iain White after he revealed that his inbox was crammed with Purplebricks LPE job applicants.White then asked the Twittersphere why this might be, to which Sullivan replied that a “change of management, no care for agents on the ground and that [territory owners] were never looked after”, were the three key reasons.“It’s now turned around to be all about the profits and not about the people,” she said.But her online comments prompted ire from her former boss Kenny Bruce, the co-founder of Purplebricks with brother Michael.This persuaded Kenny to break his self-enforced silence since leaving the firm in June last year, saying publicly to Sullivan that: “Strange tweets and comments coming from you post leaving PB when you should maintain your legacy of being a magnificent territory owner & agent for PB”.The 44-year-old former Purplebricks director and ardent football fan also replied to White, suggesting that claims of increased churn of LPEs recently may be down to a ‘change in recruitment policy’ since Bruce left the company.“Maybe I recruited a different type of agent to what the leadership want today,” he said.Samantha Sullivan Accommodation Purplebricks Kenny Bruce January 16, 2020Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Purplebricks co-founder warns former territory owner over critical tweets previous nextAgencies & PeoplePurplebricks co-founder warns former territory owner over critical tweetsKenny Bruce has told recently-departed Swansea representative Samantha Sullivan to ‘maintain her legacy’ as star LPE and territory owner.Nigel Lewis16th January 202003,908 Viewslast_img read more

Struggling estate agencies given longer to restructure following insolvency changes

first_imgThe government has revealed significant changes to the UK’s insolvency laws that are designed to help struggling estate agency businesses stay afloat for longer during the crisis.Over the weekend Business Secretary Alok Sharma revealed that estate agency firms would be given more time to be restructured and rescued prior to entering insolvency.Companies will also be allowed to continue to pay for vital supplies and services which, in the case of estate agents would include websites, portal costs and for sale boards.Key safeguardsThe proposals also include key safeguards for creditors and suppliers to ensure they are paid while a solution is sought restructuring plans that both sides must sign up to.Also, Sharma is to suspend the ‘wrong trading provisions’ regulations which expose company directors to prosecution if they suspect or have reason to believe that they are trading insolvently, and did not take every step to minimise losses for creditors.“We welcome and support these proposals. Suspending wrongful trading will assist directors in accessing Government or bank funding without concerns regarding personal liability,” says Jennifer Marshall, president of the Insolvency Lawyers Association.The measure will be backdated to March 1st and run for three months.Alok Sharma, who was briefly a housing minister during 2017/18, said: “Today’s measures will also reduce the burden on businesses, giving bosses much-needed breathing space to keep their workers employed and their companies going.”Matthew Fell, Chief UK Policy Director, Confederation of British Industry, said: “The CBI welcomes these interventions at a critical time for business. The temporary suspension of wrongful trading provisions, along with other measures, will give much needed headroom for company directors to enable otherwise viable businesses to use the government’s support package and weather this crisis.”Read more about insolvencies. Jennifer Marshall Matthew Fell Insolvency Lawyers Association insolvency Alok Sharma March 30, 2020Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Home » COVID-19 support » Struggling estate agencies given longer to restructure following insolvency changes previous nextRegulation & LawStruggling estate agencies given longer to restructure following insolvency changesBusiness secretary Alok Sharma announced several key changes to insolvency law that will help companies get through the crisis.Nigel Lewis30th March 202007,179 Viewslast_img read more

Britons ‘don’t want cookie-cutter homes’ government-backed study reveals

first_imgHome » News » Land & New Homes » Britons ‘don’t want cookie-cutter homes’ government-backed study reveals previous nextLand & New HomesBritons ‘don’t want cookie-cutter homes’ government-backed study revealsReport hailed by housing minister and leading design organisations reveals surprising things people will soon want – and not want – from new-build homes.Nigel Lewis14th July 202001,387 Views A survey backed by the government and organised by one of the UK’s most prestigious design organisations has revealed what Britons will want from their homes in ten years’ time – and cookie-cutter design is definitely off the menu.The research reveals that 76% of those interviewed said they wanted a home that’s attractive and with its own identity. But it also reveals significant numbers who believe their future home should be greener, better designed and easier to maintain. More specifically, they also want more space to grow vegetables,  be able to move between renting and owning more easily and be able to extend or adapt their homes with greater ease.Called Home of 2030, the report is an attempt to force house builders to construct homes that fit people’s needs better, and that nearly of those quizzed said their current home will not be ‘fit for purpose’ by the end of the decade.Conducted among 2,039 people, housing minister Chris Pincher (left) says the report is one of the largest-ever exercises “to place people at the heart new homes”.“I’m keen to see the Home of 2030 entries later this year and how they take these principles on board to deliver new low-carbon homes and independent living for older generations. Green, clean homes will help our economy to bounce back more sustainably than ever before,” he says.Food for thoughtBut it’s also food for thought for those who design homes and is part of a competition being run by the Design Council, RIBA, BRE and the Ministry of Building Innovation to jump-start new ideas within the wider property industry.This new insight will inform the second stage of the Home of 2030 competition later this year – during which shortlisted designers, developers, SMEs, contractors, funders and product suppliers will come together to develop their concepts in Phase 2 of the competition.Ministry of Building Innovation Design Council Chris Pincher RIBA July 14, 2020Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more

Housing charity opens UK’s first high street lettings agency for homeless

first_imgA housing charity in Surrey has launched the UK’s first lettings agency solely for homeless people and is hoping to find partners around the UK keen to replicate what it does.The first location is within a high street premises only recently vacated by Hampton International in the town of Walton-on-Thames.Rentstart, which helps homeless people in Surrey find accommodation with practical advice and support, has made the bold decision to open its own lettings agency on Walton-on-Thames’ high street.To most people who pass by, the branch with its smart entrance and funky furniture looks like any of the other lettings agencies in the area including, next door, a Martin & Co branch.“I thought ‘why don’t we seize the high street back for us? And why don’t we make our clients have the best experience? We’re making a stand about it, saying ‘come in’, removing the stigma and being proud of who we are,” Rentstart Chief Executive Helen Watson (left) told The Guardian.The charity has approximately 450 homeless people who approach it each year either directly or after being referred by local authority Elmbridge Borough Council.  It places approximately 150 tenants with the 30 local private landlords it works with.“The reason for the shopfront was not just about more people knowing about us. It is also about encouraging the whole community to come in, not just people who need support,” says Watson.“It makes us more attractive to local landlords and volunteers as well as clients.”Watson says her letting agency is looking for more landlords to help cope with expanding demand for its services. For more information visit its website.Read more about charity-focussed lettings agencies.rentstart helen watson homeless charity Surrey 2020-10-01Nigel LewisAny comments? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Housing charity opens UK’s first high street lettings agency for homeless Housing charity opens UK’s first high street lettings agency for homeless1st October 202001,704 Viewslast_img read more

REPORT: Tenants reject responsibility for mould in rented properties

first_imgHome » News » Housing Market » REPORT: Tenants reject responsibility for mould in rented properties previous nextHousing MarketREPORT: Tenants reject responsibility for mould in rented propertiesTwo thirds of tenants say it is the landlord or letting agent who should fix mould problems, even when they may be contributing to the problem.Nigel Lewis8th January 20212 Comments1,221 Views Problems with mouldy walls in rented properties are a perennial headache for many letting agents, but new research reveals that most tenants reckon it’s not their job to sort it out, despite often adding to the problem themselves.Mould grows in UK homes as temperatures drop, with 62.5% of people revealing they’ve been affected by the damp-induced blight, according to research by Uswitch, which found that 64% of them were tenants in privately rented, council, or student accommodation.Its survey of 2,000 people revealed that two-thirds believe mould is solely the landlord’s responsibility, while two out five tenants claim they wouldn’t clean mould themselves.Mouldy citiesLondon tops the list of the UK’s mouldiest cities, where 27.4% of people have experienced the problem, followed by Birmingham with 10.4% and Manchester with 8.9%. Plymouth is the least mouldy place, with only 2.3% of residents there experiencing mould.However, for those who’ve had mould in their home, 40% admit to drying their clothes indoors, 21% put furniture directly against walls, 22% leave the kitchen or bathroom door open when cooking or showering, 12% have a cluttered home, 11% confess to keeping the shower curtain folded when wet, and 6% leave spillages.Sarah Broomfield, energy expert at Uswitch, says “With the findings that the majority of those who experience mould are tenants, it’s advisable that they contact their landlord to come to an agreement on how to tackle it. Tenants should also be aware that if they pay the heating bills themselves, they have the right to switch energy suppliers to find a cheaper deal.”Read more about mould and properties. sarah broomfield mould uSwitch January 8, 2021Nigel Lewis2 commentsPossession Friend, Possession Friend Possession Friend 8th January 2021 at 11:26 amIts NOT surprising to see a lot of Tenants don’t accept responsibility for mould ( or other things, like paying the Rent ! )Log in to ReplyJames Gibbs, Gibbs Gillespie Gibbs Gillespie 8th January 2021 at 10:24 amI am sure if the Landlord supplied a tumble drier which vents to the outside, these problems would be halved. But another appliance to go wrong of course.Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more

France: FREMM Frigate Passes First Torpedo Launch Test with Flying Colors

first_img View post tag: first View post tag: Frigate View post tag: passes July 2, 2012 View post tag: launch View post tag: Colors View post tag: France View post tag: News by topic View post tag: test View post tag: FREMM France: FREMM Frigate Passes First Torpedo Launch Test with Flying Colorscenter_img View post tag: Naval View post tag: with Back to overview,Home naval-today France: FREMM Frigate Passes First Torpedo Launch Test with Flying Colors View post tag: Navy Industry news Teams from DCNS, the French Navy and defence procurement agency DGA recently completed a new test campaign aboard first-of-class FREMM multimission frigate Aquitaine, the last and most important being the first ever torpedo launch test from a FREMM frigate.After demonstrating FREMM frigate Aquitaine’s compatibility with a 10-tonne Caïman helicopter (the French version of the Eurocopter/EADS NH90) in March, DCNS specialists spent several weeks putting the vessel’s combat system, which includes the torpedo launch control system, through its paces.After validating the torpedo tube configuration and performing dry-run tests, the DCNS team conducted the torpedo launch test the 22nd of June. Using an exercise torpedo equipped with sensors and data loggers instead of a warhead, the launch was performed under otherwise operational conditions. The results validated the torpedo tube configuration’s compliance with the relevant specifications. Shipboard observation by DCNS specialists and the data gathered by the torpedo’s onboard sensors confirmed all key parameters including exit speed, angle of impact with the water, and torpedo behaviour and trajectory.“First-of-class FREMM multimission frigate Aquitaine is designed to face all types of threats,” says Vincent Martinot-Lagarde, FREMM programme manager. “The success of the first torpedo launch test is an important milestone as it confirms the ASW capabilities of the ship and her combat system which was designed, developed and produced by DCNS,” he added. In addition to a leading role in the FREMM design programme, DCNS teams contributed, in cooperation with the DGA, to the design of the MU90 lightweight torpedo, the torpedo launch control system and the launch tubes.FREMM frigate Aquitaine is equipped with four launch tubes and will carry up to 19 MU90 torpedoes. Each torpedo weighs close to 300 kg. The MU90 design offers a top speed of over 55 knots, sophisticated target tracking and state-of-the-art stealth.Thanks to the ASW sensors and weapons carried by her organic Caïman Marine/NH90 helicopter, her payload of MU90 torpedoes and great stealth, FREMM frigate Aquitaine offers ASW (anti-submarine warfare) capabilities that are as innovative as they are fearsome.FREMM, a major programme for DCNS and partnersThe French FREMM programme calls for 12 ships – 11 for the French Navy and one for the Royal Moroccan Navy.FREMM frigates are among the most technologically advanced and competitively priced on the world market. These heavily armed warships are being built under DCNS prime contractorship to carry state-of-the-art weapons and systems including the Herakles multifunction radar, MdCN cruise missiles, Aster anti-air missiles, Exocet MM40 anti-ship missiles and MU90 torpedoes.Thanks to their many innovations, FREMM multimission frigates can respond to all types of threats with unparalleled flexibility and availability. The first export sale, to the Royal Moroccan Navy, demonstrates that they also meet the needs and expectations of international client navies.FREMM technical data• Length overall: 142 m• Beam: 20 m• Displacement (approx.): 6,000 tonnes• Max. speed: 27 knots• Complement: 108 (including helicopter crew)• Accommodation: 145 men and women• Range: 6,000 nm (at 15 knots)[mappress]Naval Today Staff, July 2, 2012; Image: DCNS View post tag: Torpedo View post tag: flying Share this articlelast_img read more

Submarine Alrosa Arrives in Spanish Port

first_img View post tag: europe View post tag: Spanish View post tag: port View post tag: Alrosa View post tag: Arrives Share this article September 6, 2012center_img Submarine Alrosa Arrives in Spanish Port Black Sea Fleet (BSF) diesel-electric submarine Alrosa escorted by Baltic Fleet (BF) rescue tug SB-921 arrived in Spanish port Ceuta.The submarine is under way from Kronshtadt to Sevastopol returning after scheduled repairs. In Ceuta, Russian BSF rescue tug Shakhter joined the task unit.When staying in the port, the sub and escorting ships will replenish supplies, and the crew will take rest. After that, the task unit will be reformed, and Alrosa escorted by rescue tug Shakhter will head for the Black Sea.[mappress]Press Release, Septembar 6, 2012 View post tag: News by topic Back to overview,Home naval-today Submarine Alrosa Arrives in Spanish Port View post tag: submarinelast_img read more

HMS Sutherland Hands Over Pirate-Busting Duties to Her Sister Northumberland

first_img View post tag: Naval View post tag: Sister November 27, 2012 View post tag: over View post tag: Duties HMS Sutherland Hands Over Pirate-Busting Duties to Her Sister Northumberland View post tag: Northumberland Back to overview,Home naval-today HMS Sutherland Hands Over Pirate-Busting Duties to Her Sister Northumberland View post tag: Hands View post tag: Navycenter_img View post tag: HMS Share this article View post tag: to View post tag: Pirate-Busting There’s a change of hands in the Indian Ocean as HMS Sutherland has been replaced by her sister Northumberland – as Britain’s constant effort to choke pirates, smugglers and other criminal activity continues. The Fighting Clan is homeward bound for Devonport in time for Christmas after five months east of Suez supporting the international effort to keep the sea lanes open – a duty now performed by Northumberland.The crew of HMS Sutherland let their hair down in time-honoured Royal Navy fashion (blasts from fire hoses, jumping up and down excitedly, waving arms, hurling projectiles and other tomfoolery) as they turn for home – and hand over pirate-busting duties to their colleagues in HMS Northumberland.The two Type 23 frigates met up briefly in the Red Sea allowing a meeting of minds – the command team from Sutherland visited Northumberland via Merlin helicopter to pass on their experiences – followed by a little fun.The Fighting Clan has worked tirelessly for the last five months as part of the Combined Maritime Forces ensuring the sea lanes and waters of the Middle East and Indian Ocean are safe for seafarers to conduct their daily business.With Sutherland’s duties complete East of Suez she has handed over the role of protecting Britain’s interests in the region to her sister (and fellow Devonport native) Northumberland.During her time on patrol Sutherland has conducted boarding operations on suspect vessels and also reassurance visits to build relationships with mariners and obtain information on pattern of life in the area.In addition the ship has carried out various security patrols and has also participated in numerous exercises with coalition and allied forces in the region to strengthen ties and improve interoperability.Speaking about the deployment, HMS Sutherland’s Commanding Officer Commander Al Wilson said:“The huge variety and diversity of task, that Sutherland has fulfilled whilst on operations illustrates the inherent flexibility of the Royal Navy in protecting and promoting UK interests worldwide, whether it is preventing piracy or terrorism at sea or strengthening bonds with regional allies.“However, I could not of achieved this without an efficient, capable and highly motivated ship’s company and, as always, I am highly proud of what my team has achieved over the past six months whilst remaining cheerful and utterly professional throughout.”His counterpart on Northumberland’s, Cdr Paddy Dowsett, added:“Today is the culmination of our preparations since emerging from refit in September 2011.“With weapons and boarding team training now complete, my ship’s company are ready and eager to get going on this demanding and essential mission, and they are all committed to it being a success.”Barely had the fire hoses stopped dripping and the shenanigans died down than normal business resumed and Northumberland’s Merlin was delivering supplies to her flight deck.[mappress]Naval Today Staff, November 27, 2012; Image: RN View post tag: Sutherland View post tag: News by topic View post tag: Herlast_img read more