Istra Outdoor Experience is an informal association of companies in the municipality of Barban that offer active holidays and bring together over 10 partners. A miracle, but it also exists in Lijepa naša and in our tourism. The thing is very simple. Together, small entrepreneurs have done great miracles and contributed to the development of a quality offer for active tourism in the interior of Istria.They offer various activities such as horseback riding, adrenaline park, kayaking, cycling, cycling, quads, and as this year’s novelty attraction and novelty will offer a gyrocopter (a combination of airplane and helicopter) and much more. “Everyone is in tourism they are in favor of unification, but we in our small Municipality of Barban have succeeded in that – and now everyone is wondering and asking how we are succeeding in that. The answer is simple. First of all because we want to extend the season. We want it to last from mid-March until mid-November because we know that Istria has these opportunities. Istria can offer guests a lot all 12 months of the year. demand is growing higher and higher from year to year, and so every year we grow about 30 percent. Every year, more and more partners join us, which makes us happy, because the more of us, the better our offer, and it is the tourists who are looking for quality content. ” points out Mladen Draguzet, the initiator of the “cluster” Istra Outdoor experience, and otherwise the owner of the travel agency Istra Adventure.This is unfortunately one of the few positive examples of synergy, such as seeing an endemic Velebit degenia or Mediterranean bear, where entrepreneurs come together rather than look at themselves as a competition, which is so logical, normal and desperately needed in tourism. Together they are stronger so everyone can grow and develop well. Unfortunately, everyone in Croatia looks at themselves, they are happy with the failure of the competition, and they do not understand how they all make a tourist destination, and if one grows, the other will grow, and vice versa. Synergy and joint appearance on the market is the only right solution, because the destinations are all, not one individual.The most important thing is the final experience of touristsNo one can develop a tourist destination on their own, no matter how big and financially strong it is. The tourist destination consists of everyone, whether directly or indirectly engaged in tourism, from citizens and the culture of living, landscaping, offering content to mowed and green grass. The quality of service of the entire destination is extremely important, from the hosts, citizens, hairdressers to employees at the gas station, which must be at the level, and the imperative is above expectations to delight guests.The motive for the arrival is quality, diverse and primarily authentic content of the tourist destination. If we offer only the sun and the sea, ie we live from the rent of accommodation and the beach, which is no longer enough or productive today, the guest is bored and not satisfied with the holiday, and the overall impression will be bad and will not return. Also, because we chronically lack content in destinations, we have low tourist consumption. Ultimately, we all know that it is harder and more expensive to bring a dissatisfied guest back three times, if not more. That is why the overall impression is important, the impression that everyone influences, and the goal is for the guest to be satisfied, recommend us and come back again in 7 to 14 days of staying in our tourist destination.”Through all the years of our cooperation, we have concluded that together we are” stronger “and we have managed to raise tourism in the Barban region to a higher level and influence the extension of the tourist season, because in the pre-season and post-season it is not enough to offer only” sun and sea “. but in combination with all our activities, these seasons are ideal for such activities because Istria has an ideal climate because the winters are not too cold, so we can work practically all year round, which is a rarity in other parts. I must admit that such a performance brought us a number of positive results. One of them is that we are more interesting to agencies because they see that they can get a complete service in one place and that they are all partners who work perfectly as if it were one and that then they have no problems coordinating programs, activities and timing. ” Draguzet points out and emphasizes that they set a fair and correct agreement at the start, and their cooperation is quality.Invitation to cooperate with agencies and hosts in family accommodation But this great story does not end there, in fact, it grows and develops, and Istra Outdoor Experience organizes a fair in Glavana Park to present to everyone its offer and great content for an active vacation. They invite all tourist workers, travel agencies, and especially the hosts in family accommodation to cooperate in mutual interest.I keep emphasizing that hotels and hosts in family accommodation must sell the destination, not their accommodation. Also, everyone must care about the overall experience, and this is where the quality of the destination and the content it offers come to the fore. The motive for coming is not accommodation, but a tourist destination. Thus, guests will have quality content, and thus will be satisfied with the destination. And in the end, everyone benefits here, especially the hosts, because the guests, if they are satisfied with their vacation in the destination, will thus return to your accommodation facility. But not because of you, but because of the destination (I have to repeat this several times). Also, guests who return each year are the cheapest because you have no cost of commission or marketing.The fair will be held on Sunday, May 6, 2018 in Glavani Park (address: Barban, Glavani 10) at 10 am. Come and experience for yourself all the charms of active tourism, so that you can recommend quality content to your guests. Win-win for everyone. See more information hereWe offer guests unforgettable moments in a tourist destination, we provide them with a unique and authentic experience that will forever remain in their memory. This is an example of how a tourist destination develops. Even if the people responsible for our tourism would see it and hear it, I mean the Ministry of Tourism, the CNTB and the tourist board, then we could talk about year-round tourism. Precisely such stories should be declared strategic projects, not investments in hotel construction, because if we build only hotels, and we do not have content or developed destinations, then we have what we have today: a chronic problem of seasonality, low added value, low tourist consumption and most importantly low dispersion. spending on the local economy as much of tourism spending spills over to imports.Synergy, not dispersion. All, not one. These are the real ambassadors of Croatian tourism. Well done to Istra Outdoor Experience, who showed that the only right direction is strategic and sustainable development.
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