WMAW: “We’ve been on such a journey and now everything is in place”

first_imgWarrens Bakery’s Jason Jobling explains to Abbie Dawson how the firm’s hard work has paid off with winning the 2018 Baking Industry’s Craft Bakery Business Award.For Jason Jobling, operations director at Warrens Bakery, winning the Craft Bakery Business of the Year category was the stamp of approval he had been waiting for.“We’re so proud. It has given something back to our team who work so hard,” Jobling tells British Baker. “We’re always giving feedback internally, but to get that external recognition is great.”Warrens Bakery has made the finalist list for the category before, but this is the first time it has taken home the winner’s trophy. “I think what made us stand out to judges this year is that we’ve been on such a journey for the past seven years or so, trying to create a brand and an image and now everything is in place,” explains Jobling.“We ran our first ever Budding Baker competition this year, and we’re looking at other ways to bring the next generation into the industry – that’s really important for us.”As a baker by trade, Jobling believes the key to running a successful bakery business is having a passion for the industry, and the right people around you.“Never stop working,” he adds. “Build your brand and don’t stop building. Just because you’re the best one year, that doesn’t mean you can stand still. You have to keep going, or someone else will become better and you’ll quickly be swallowed up.”Following the win in September, Warrens Bakery decided to give something back to its customers, opting to give out Baking Industry Awards-branded vouchers entitling the holder to 50% off their next purchase. Jobling says it was important that customers got something too as, without them, the business wouldn’t function.Jobling has advice for businesses considering entering next year’s awards.“Don’t be frightened. Some people don’t enter because they don’t think they’re good enough. I think, just go for it!”He adds it’s important to include every detail in your application, as something you might see as an everyday, mundane task, such as waste control and recycling, could be crucial to one of the judges.Since winning the title, Warrens has bought back three of its franchise stores to operate as managed sites and has announced a store opening at Bristol airport. “We want to make the business a success, so we bought back the three stores, and we’ve got eight new stores opening before Christmas, including one at Musgrave Hospital in Taunton.“We’ve found that high streets and town centres are challenging, and there’s a risk involved, so, while we’ll continue to open new sites, we might look to move away from those areas.”Sponsor’s comment“Warrens Bakery embodies a modern craft bakery business where products are made by skilled bakers, using traditional skills handed down from generation to generation.While the firm has been crafting hand-crimped Cornish pasties for more than 150 years, it has also diversified into new product areas to keep its offering fresh and relevant for today’s customers. We were impressed with Warrens’ product offering and the way in which it has expanded using a franchise model for its retail outlets, supported by innovative marketing. This is a forward-thinking craft bakery business.”Tim Clarkson, sales director – distributive accounts UK, Dawn Foodslast_img read more

Sheraton announces second wave of Grand hotels

first_imgSheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide (NYSE: HOT), today announced the addition of five properties across Asia Pacific to Sheraton Grand, the brand’s new premier tier of hotels recognised for their enticing destinations, distinguished designs, and excellence in service and guest experiences.Joining other Sheraton Grand properties across the globe, the brand welcomes Sheraton Grand Mirage Resort, Gold Coast, Sheraton Grand Hangzhou Wetland Park Resort, Sheraton Grand Xishuangbanna Hotel, Sheraton Grand Hangzhou Binjiang Hotel and Sheraton Grand Incheon Hotel to this new designation.  Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.“As Starwood’s largest and most global brand, we look to continue our work to firmly keep Sheraton in the spotlight across the globe including Asia Pacific,” said Stephen Ho, President, Starwood Hotels & Resorts Asia Pacific. “The new designation of these properties as a Sheraton Grand is testament to the strength of the brand in Asia Pacific, synonymous with exceptional guest experiences and quality.”A Grand WelcomeAs part of the burgeoning network, these five properties continue to represent high-touch elements associated with the new elevated tier:Sheraton Grand Mirage Resort, Gold Coast – the Gold Coast’s only upper-upscale beachfront resort, the resort recently underwent a multi-million dollar refurbishment incorporating a refreshed sleek and contemporary design; also comprising of the iconic Terraces Restaurant, home to the Gold Coast’s most famous seafood buffet.Sheraton Grand Hangzhou Wetland Park Resort – the resort combines traditional Chinese architecture alongside sleek and tasteful furnishing in soothing natural colours, offering landscape views of the signature gardens of Hangzhou. Each room also features a spacious balcony with providing panoramic views of the Xixi Wetland.Sheraton Grand Xishuangbanna Hotel – the first internationally-branded hotel with its own on-site hot springs, the property combines Dai architecture and modern, luxurious amenities, alongside four food & beverage venues and an outdoor wedding pavilion perfect for a destination wedding.Sheraton Hangzhou Binjiang Hotel – centrally located in the heart of the burgeoning Hangzhou Binjiang business district, guests can enjoy breathtaking views of Qiantang River and the stunning garden city skyline.  The hotel has close to 20,000 square feet of function space and is also within easy access to tourist attractions rich in colourful Chinese roots in the city, as well as shopping and exhibition centres.Sheraton Grand Incheon Hotel – this multi-award winning hotel, including Asia’s Leading Green Hotel, is Korea’s first fully non-smoking, LEED-certified hotel overlooking Incheon’s Central Park or Songdo City; and features 6 distinguished food & beverage venues.“We are excited to unveil these Sheraton properties in Asia Pacific with the Sheraton Grand designation,” said Vincent Ong, Senior Director, Brand Management, Starwood Hotels & Resorts Asia Pacific. “Building upon the brand’s strong resonance with travellers in the region, we expect many of Asia Pacific’s premier Sheraton hotels to achieve the Sheraton Grand designation, representing the best of the brand; and in line with our goal of welcoming 100 Sheraton Grand hotels across the globe by early 2017.”Showcasing the Best of the Sheraton Brand around the WorldHaving launched in August 2015, Sheraton Grand celebrates the brand’s best-in-class hotels, each hand-selected based on a specific list of criteria ranging from sophisticated design and sought-after destinations, to unrivalled standards of service and impressive hotel amenities. Sheraton Grand properties to date include:Sheraton Grand Bangalore HotelSheraton Grand Beijing Dongcheng HotelSheraton Grand Hotel DubaiSheraton Grand Edinburgh HotelSheraton Grand Rio Hotel & ResortSheraton Grande Ocean ResortSheraton Grande SukhumvitSheraton Grande Taipei HotelSheraton Grande Tokyo Bay HotelSheraton Grande WalkerhillSheraton Grand PhoenixSheraton Grand Chicago Sheraton Hotels and ResortsSource = Sheraton Hotels & Resortslast_img read more