Be Relevant, Or Be Gone

first_imgThe Webster’s definition of “relevance” leaves absolutely no room for misinterpretation: the meaning of relevance is “having significant and demonstrable bearing on the matter at hand.”Today, making that “significant and demonstrable” impact is really about the end-user. How can companies deliver immediate, tangible outcomes for their customers and consumers? Some organizations are doing this already, and harnessing unique technologies to make it happen. You don’t need look any further than Uber, Apple, or Amazon. These are not just companies. These are entirely new operational models that are disrupting their industries, but more appreciably, they are changing end-user expectations. I used to drive myself or take a town car to the airport. Not anymore. Now I Uber every time. The cars are cleaner, booking is easier, service is better, and the cost is often less expensive. Uber has changed my expectation of car service, and now nothing less than better, cheaper, and easier will suffice.The thing about the Ubers of the world is that it’s not just a killer app. Uber and others like it are completely new offerings that put end-users first. So much more than products, they are totally user-centric experiences that deliver real-time and tangible benefits, and true business outcomes.The user-centric, benefit-focused business model is the path forward for businesses today. Customers and consumers increasingly expect and demand solutions that translate to immediate impact and results. Results that are specifically tied to the outcome needed to maintain share, grab share, or create a market. To say it’s exciting is an understatement.  To say it’s challenging companies to be better than ever before is very real indeed.Around the halls at EMC, it’s become a bit of a mantra: customers want solutions that enable opportunity and transformational outcomes. Solutions that make the business better, more efficient, more profitable; that make employees’ lives better, easier, and more productive.  No longer can a salesperson walk into a room and solely compete on technology alone. That person would struggle to connect the product to the desired outcome, and ultimately the changing landscape of buyers.  Because there’s no relevance to the customer, no relevance to the marketplace, and no tie to what the product will enable the business to accomplish.Today’s salesperson must deeply understand her customer’s industry and business, his customer’s specific pain points and opportunities. And from there, the salesperson must architect a solution that is hyper-relevant to the customer, addressing today’s needs and enables tomorrow’s opportunities. Without that relevancy to the customer and its industry, more often than not, there is no sale.So how can companies ensure relevancy? At EMC, we are shifting our model – we still focus on providing best-of-breed, cutting-edge technology, but we are also going deeper into our customers’ businesses to understand what they need, what they want, and the best way to help them achieve their goals. It’s not always about selling the most expensive or the largest amount. That’s a short-term gain and we’re not interested in blips.We know our success depends on our customers’ success. So we are building solutions that have, in the words of Webster’s, “significant and demonstrable bearing” on our customers’ businesses. Often, uncovering the best solution means leaning on our partners’ expertise in specific industries. Our partners play a critical role in diagnosing customer pain points, and helping to prescribe the right solution. This is one of the many reasons I’m so excited about EMC’s Global Alliances, and the ability to leverage the vertical expertise from our partners: the coupling of our world-class solutions and with our partners’ IP and experience not only answers the question of relevancy, but solves the problems facing our customers today.We’ve never experienced a market as fluid as today’s. Transformation is all around us, in every industry and in every operation. To me, it couldn’t be more thrilling to be a part of it, and know that EMC, together with our partners, is driving forward a new reality for many of our customers.last_img read more

VMworld 2016: be_Tomorrow by Modernizing Today

first_imgVMworld 2016 is in full swing! Our EMC crew is amongst the 24,000 attendees that have travelled to Las Vegas to get out in front of the latest virtualization and cloud technology developments.What have we been talking about at the show? Whereas VMware’s theme is be_Tomorrow ours is Modernize. Why Modernize? Because what better way to be_Tomorrow than to Modernize today.Now, the best way to get started is to build a modern data center and for users of VMware technology that means adopting flash, software-defined, scale-out and cloud-enabled technology that’s trusted, protected and optimized for VMware environments – and when it comes to building technology optimized for VMware environments, its hard to top us.Just last week, we put word out about industry-leading enhancements to our storage and converged platforms as well as our data protection technologies that make it easy to make the most of VMware environments and what EMC brings to them.As the clear leader in Flash, we put even more distance between ourselves and the field by unveiling a brand new XtremIO vRealize Orchestrator (VRO) plug-in that allows infrastructure teams to build a self-service catalog of automated, end-to-end, infrastructure workflows. This wasn’t our only bit of XtremIO news – there’s more here.But let’s say you’re thinking above the storage layer to something like a converged platform – something that’ll get you on the fastest path to a modern data center. Whether you’re looking to lay down a system that optimizes your traditional apps or a system that acts as the foundation for your cloud native apps of the future, we just announced two of them, both built on VMware technologies: Enterprise Hybrid Cloud 4.0, which optimizes for the critical business applications of today, and Native Hybrid Cloud, the fast way to enable your business to build the cloud native applications of tomorrow. The most exciting piece of news about our Native Hybrid Cloud is that we’ll be offering a config built on VMware VxRail – the HCI platform of choice for customers standardized on VMware vSphere. For more details, listen to everyone’s good pal Chad Sakac talk about EHC and NHC.Of course, a modern data center isn’t modern unless it’s trusted and protected. Last week we announced that EMC is fulfilling our role as the first replication design partner for VMware vSphere APIs for IO filtering (VAIO) by becoming the first vendor to market fully integrated virtual replication data services through RecoverPoint for VMs. In addition, we made the best HCI for VMware even better by integrating EMC Data Protection Suite for VMware into VxRail. Click here for more on how we’re delivering data protection everywhere for VMware environments.Now, the best way to test out of all this goodness is by grabbing a seat at the VMworld Hands-on Lab, which by the way, runs on XtremIO. I’d also like to draw your attention to what Chad Sakac had to say about the impact XtremIO has had on the VMware HoL.Speaking of experts, we’ll have ours out in full force at the show, whether they’re in our booth (#1223) or leading breaking out sessions.What else is happening with EMC at VMworld? Find the complete rundown of breakouts and demos here. Of course, be sure to follow @EMCcorp on twitter for all the latest developments from Las Vegas as well.last_img read more

Triple Threat: Introducing ECS 3.0 to Modernize, Optimize and Transform Enterprise Data Centers

first_imgToday we’re launching ECS (Elastic Cloud Storage) 3.0, the latest release of EMC’s  cloud-scale object storage platform. Companies around the world are trying to harness the digital economy to engage with customers in new and interesting ways. This digital transformation requires a radically different approach to IT, as traditional infrastructure was not meant to serve the needs of an always connected world generating Zetabytes of data. Not surprisingly, many IT leaders are trying to work through a significant challenge – how do I transform my organization’s IT infrastructure to be more agile, but do so without any disruption to the business?As the third generation of EMC’s object platform, ECS can help customers navigate this tradeoff. With ECS, organizations can not only embrace cloud-native applications that directly enable Digital Transformation, but can also optimize their existing, traditional IT investments. Here are some highlights of the ECS 3.0 release:ECS now certified to run on Dell Servers: Customers have the flexibility of consuming ECS as a turnkey appliance, or as software running on their hardware.ECS Dedicated Cloud Service: A managed offering that allows customers to use dedicated ECS units running in Virtustream datacenters around the world.Ultra-dense tape replacement SKU: The new ultra-dense D-Series ECS nodes can now pack up to 6.2 PB in a single rack, making it a great system for replacing ageing tape librariesWorkload Flexibility: ECS supports multiple protocols like Amazon S3, Centera CAS, NFS, OpenStack SWIFT, and HDFS. This enables organizations to pool data from multiple sources into one, single, global data lake that can be used to eliminated the silos that effect traditional storage platforms With the launch of v3.0, ECS also supports Windows-based (CIFS/SMB) applications.New capabilities for enterprises: New features aimed at large enterprises, such as advanced retention management (ARM), enhanced compliance capabilities, as well as improved monitoring and alerting featuresThe customer response to ECS since its launch has been phenomenal, and our momentum has been recognized by the analyst community as well. IDC analyst Ashish Nadkarni has said that “ECS has one of the best Object Storage architectures suited for 3rd Platform applications,” and ESG recently validated that ECS can help customers achieve upto a 60% lower storage TCO than leading public cloud providers.Learn more about how ECS can enable your transformation , follow @DellEMCECS on Twitter, or try it out – for free!last_img read more

[The Source Podcast] Dell EMC and Intel, a Winning Combination!

first_imgLike Dell EMC and Dell Technologies, Intel is transforming as a company.  According to Ricardo Moreno, VP and GM of Global Partner Sales, “Intel is going through the biggest transformation in our history”.  Intel Partner Connect provided the perfect opportunity to connect with Rachel Mushahwar (@RachelMushahwar) General Manager, Americas Industry at Intel.We talked IoT, Data Center, Flash technologies and client solutions, but more importantly, we talked solutions.  From reducing the time it takes for an MRI to performing financial transactions 10x faster.  From Intel’s 50th birthday, Moore’s Law, Intel IoT Market Ready Solutions, Drones and helping our customers transform the way they interact with their customers.Get Dell EMC The Source app in the Apple App Store or Google Play, and Subscribe to the podcast: iTunes, Stitcher Radio or Google Play.Dell EMC The Source Podcast is hosted by Sam Marraccini (@SamMarraccini)last_img read more

Welcome to the Maritime 21st Century and the New Quest for the Golden Fleece

first_imgI remember as a child being glued to the TV, watching famous oceanographer, Jacques Cousteau navigate his way under the sea. I found myself entering this magical world, where I could join endless varieties of fish in their natural habitat and wonder at the strange beauty of the marine landscape.The ocean’s potentialCousteau was a true pioneer, a visionary ahead of his time. Back in the 1970s, he spoke of the oceans’ potential, predicting a time when the world’s energy crisis would be solved by harnessing tidal and temperature changes in the sea; when metal ores would be mined from the ocean bed and when farmers in diving suits would gather food from marine plantations.Fast forward to today and I continue to be passionate about the ocean. As the Maritime Business Development Leader with Dell EMC OEM, it’s pretty exciting that the company I work for plays an important part in marine innovation.Revolutionising deep-sea explorationExactly why The Arggonauts from the Fraunhofer IOSB in Karlsruhe are using mobile robotics to revolutionise deep-sea exploration. The team is using customised Dell EMC workstation technology – the Dell EMC Precision  7910 – to power a cost-effective solution that maps the bottom of the ocean at a depth of several thousand metres.Powered by Intel® Xeon® processors, the Dell EMC workstations control remote operated vehicles from the shore as well as capturing subsea data camera images. HPC Datacentre compute renders the images and translates data into maps while Artificial Intelligence is used to quickly classify images from the unstructured data.Unmanned underwater technologies and advanced imaging systemsAs the only German group in the prestigious International Shell Ocean Discovery XPRIZE competition, the Arggonauts, under the leadership of Gunnar Brink, are ranked as just one of nine successful teams from around the world, who have made it through to the final round from the original line up back in 2016. With a prize fund of $7 million, this marine competition aims to discover the mysteries of the deep by combining the power of unmanned underwater technologies with mapping and advanced imaging systems.A modern day Jason, searching for the Golden FleeceFor me, this is Greek mythology reimagined – picture a modern day Jason on the Argo, travelling in unchartered waters, equipped with robotics in his quest for the Golden Fleece!In the final round, scheduled for this November, the Arggonauts will go head-to-head with the other finalists in a field test. The team’s specially designed, unmanned, underwater vehicles, called, “The Great Divers” will have to measure at least 250 square kilometres of the sea bed at a depth of 4,000 metres within 24 hours, find objects and take pictures that are worthy of an award. After completing this task, “The Great Divers” will be collected by autonomously-operated catamarans. The team then has 48 hours to convert the data into a map.The final frontierI believe that this work is critical for the future of our planet. Did you know that we currently have better maps of the moon and the surface of Mars than we do of the bottom of our oceans? It’s amazing to think that the final frontier may not actually be in space, but right here on Planet Earth. If you think about it, most intercontinental communications use deep-sea cables – you could say that the Internet practically comes from the sea! International trade is also linked to the marine world as import and export trade depend on container shipment.We need to accelerate innovationMost importantly, I am reminded of Cousteau’s predictions. With the development of deep-sea exploration coupled with the increasing growth in the world’s population, natural resources from the sea are set to become increasingly important. In my view, we need to urgently accelerate innovation in order to improve the speed, scale and image resolution that is necessary to truly understand the ocean.Protecting sustainable resourcesThe hope is that over the long-term this work will allow us to discover and protect new species and underwater life forms, along with safer methods of exploration. Of course, the kid in me also dreams that this work will shed new light on the ocean. As Cousteau said, “The sea, once it casts its spell, holds one in its net of wonder forever.”This project also demonstrates our commitment to Dell4Good, where we put our technology and expertise to work for the good of our planet.  I wish the Arggonauts every success in the upcoming finals and would love to hear your comments and questions.To learn more about Dell EMC OEM Marine Solutions, visit: https://www.dellemc.com/en-us/oem/maritime.htmTo learn more about The Arggonauts, visit: www.arggonauts.comKeep in touch. Follow us on Twitter https://twitter.com/etienne_mary and @DellEMCOEM, and join our LinkedIn OEM & Iot Solutions Showcase page here.last_img read more

Report: Mexican economy shrinks 8.5% in 2020

first_imgMEXICO CITY (AP) — Mexico’s pandemic-hit economy shrank 8.5% in 2020. It was the largest single-year drop since 1932 and the second consecutive year of economic contraction. Mexico’s national statistics agency said Friday Mexico’s gross domestic product grew 3.1% in the final three months of the year. Growth in the second half of 2020 allowed Mexico to beat projections earlier in the year of a double-digit contraction. The second trimester of the year when the pandemic took hold and much economic activity was frozen saw a contraction of 18.7% compared to the same period a year earlier.last_img

Man who wore horns in US Capitol riot moved to Virginia jail

first_imgWASHINGTON (AP) — A man who stormed the U.S. Capitol while sporting face paint, no shirt and a furry hat with horns has been moved to a jail in Virginia after a federal judge ordered authorities to provide him with organic food while he’s in custody. Jacob Chansley was transferred to the Alexandria Detention Center after his attorney argued that his client hadn’t eaten in nine days because the Washington jail didn’t serve organic food. His attorney says Chansley lost 20 pounds since being transferred from Arizona last week. Chansley calls himself the “QAnon Shaman” and considers eating organic food to be part of his “shamanic belief system and way of life.”last_img

Virginia lawmakers pass marijuana legalization bills

first_imgRICHMOND, Va. (AP) — Both chambers of the Virginia General Assembly have passed legislation that would legalize marijuana for adult recreational use, with retail sales starting several years down the road. Work on the complicated legislation has been a priority for Democrats who control state government. But despite Friday’s votes, the process is far from finished. There are substantial differences between the two bills that must be worked out before they can be sent to Gov. Ralph Northam. If the legislation is signed into law, Virginia would join 15 other states and the neighboring District of Columbia in legalizing small amounts of marijuana for adult recreational use.last_img