Abstract: China’s application market and foreign markets never seem to be in line. Today, China’s Internet giants seem to have found a way to quickly occupy the international mobile phone users. We see those humble and boring Chinese production applications – battery management, garbage clean-up, etc., for Chinese developers, but it is an excellent breakthrough.
China’s application market and foreign markets never seem to be in line. Today, China’s Internet giants seem to have found a way to quickly occupy the international mobile phone users. We see those humble and boring Chinese production applications – battery management, garbage clean-up, etc., for Chinese developers, but it is an excellent breakthrough.
American technology companies often complain about how hard it is to enter the market China. Whether startups or big companies, many of the factors that hinder their mobile applications to attract Chinese customers: unfriendly business rules, different consumer preferences, as well as language barriers. Chinese and Internet companies in the international market also obscure for US companies in unhelpful, even if the Alibaba, Tencent social electricity providers and payment, Baidu search, Chinese concept in the consumers outside the almost non-existent.
and China’s application to the United States and other international markets, are facing the same dilemma. Look at the App Annie of the iOS app store rankings can be realized at the top of Facebook and Candy Crush a Saga application in the vicinity of these years, it is difficult to find products from China. Then compare the situation in China, you will find everywhere from Tencent and Baidu applications, and even most applications do not even have English names.
but, even in the domestic market this invisible barriers, some large companies have Chinese felt a secret super popular application in the foreign market manufacturing, and this strategy and you think must be quite different.
"boring" is the new fashion
if there is a common feature of the most popular Chinese applications on the international market, they are invariably "boring"". China’s technology giants are investing a lot of money to provide tools for international users, such as browsers, Android desktop and security management applications, etc..
Cheetah cheetah launched the
cheetah cleanup master, is a Android system on the garbage file management applications, the number of daily active users has exceeded one hundred million. Cheetah moves all mobile applications together (including cleanup master, cheetah browser and battery doctor) monthly active users has reached 284 million. Cheetah declined to disclose the specific number of users outside of China, but the cheetah said it 65% of users from overseas.