Australians spend big on travel

first_imgVisa, the global payments technology company, has launched its 2015 Global Travel Intentions Study, in partnership with the Tourism and Transport Forum, highlighting the indispensable role travel plays in the Australian lifestyle and the country’s growing popularity as a global destination.The survey shows the majority of Australians travel for leisure (76%) as opposed to business, with Australians also travelling for education (14%), more frequently than travellers from other countries (6%).Australia’s geographic location and preference for long haul trips shape travellers’ habits, with Australians spending an average of 16 nights away compared to the global average of nine nights.This extra time gives Australians a chance to visit more than one place in the same trip. More than a quarter of Australians (28%) travelled to multiple destinations in a single holiday, while only 12% of global travellers have done so.Their commitment to travel is reflected in Australians’ willingness to spend, with a median of US$3,603 per trip.This is the fifth highest spend in the world, after Saudi Arabia, Egypt, China and Brazil and exceeds the global median of US$2,281. Australians also plan to increase their travel spend next year, to a median of US$4,501.“Australians seek out meaningful experiences when they travel overseas,” said Caroline Dempsey, Visa Head of Marketing for Australia, New Zealand and South Pacific. “They see spending on travel as a worthwhile investment and our study shows they intend to up their budget for future trips.”Independent, organised plannersIndependent travel remains the most popular arrangement for Australian travellers; almost one in two travellers (47%) preferred this approach over packaged holidays or guided tours.“With nearly half of Australians preferring a DIY approach to travel, they seek out destinations that cater for this independent mindset. Getting away from the usual tourist traps is something Australians see as a top priority,” said Ms Dempsey.People and bonding opportunities are the reasons Australians travelBonding with their travel companions is the top motivator (15%) for travelling Australians. When asked why they chose a particular destination, 26 per cent of Australians cite people. This differs from travellers from other countries who place the greatest emphasis on the availability of travel activities. Australians are also more likely than the global average (63% vs 58%) to travel with a spouse or partner. Download a copy of the study Source = Visalast_img

Leave a Reply

Your email address will not be published. Required fields are marked *