Tmall aspects should be honest and admit that he was wrong, the apology on the apology, the compensation on compensation. In fact, this is not only not lose, but can be displayed to the public’s determination to resist fakes.
double eleven period, there is no shortage of people poured cold water on Alibaba. However, the open letter costume designer Ji Chengzhi Ma Yun, was a bit dumbfounding. What is the cause of the day, Tmall employees collective wear angel wings red sweater pirate style of her design, she was entitled to intellectual property rights.
let Tmall into a big topic of controversy. Buy pirated clothing, which may not be the case for other people, the promise is not a fake Tmall is a major event, to try to put an end to the fake Alibaba is not a joke. Today, the world’s largest Alibaba as a business platform, not only to establish a benchmark for the industry, but also to respect the original, personally, take the lead in the fight against piracy.
buy pirated Tmall wings sweater staff intentional (after all genuine single price up to 999 yuan), which of course is not excusable; even inadvertently and unintentionally make mistakes, but also easy to give the impression of encourage piracy. In other words, even in China, fake Taobao still run amuck, pirated goods through the streets, but others can sell, you can not buy, people can wear, you can try. Tmall is in a dilemma because of this fact, once the parties to come forward, nothing wrong. After the event, Tmall staff appease the parties, while quickly corrected to buy genuine to show sincerity, reflecting the psychological.
, however, from Tmall’s current response to see, do not enough. Since things have been exposed to the public, we can not communicate privately, but can not cover up the facts. To this point, Tmall should be honest and admit that he was wrong, the apology on the apology, the compensation on compensation. In fact, this is not only not lose, but can be displayed to the public’s determination to resist fakes.
this sweater shows pirated irony is that from the founding date for the Alibaba while trying to resist fakes, today is not careful the sewer capsized, fake severely hit a waist. This is enough to say that in the country to buy fake, is not easy. The impact of social atmosphere, the price advantage of piracy, as well as luck, may be difficult to resist the temptation of piracy reasons. This also shows that respect for the original, resist piracy, there is still a long way to go. This is not only to rely on the tireless rights of the original creators, consumers consciously resist, as well as electronic business platform, business cooperation, but also need to further improve the institutional environment.
designer Ji Cheng settled in Tmall’s business, the courage to stand up to say no piracy, worthy of praise. Some people think that she is taking the opportunity to hype, but to see that she has every reason to do so, but also can be like her piracy of uncompromising attitude of the original, not much. Tmall is the tears she bluntly poked in the Tmall, concerned only can not dodge, if not facing challenges.