Do not rely on the giants do not find the godfather meituan can own

Posted on Posted inxdizwyix

lead: an indisputable fact is that the group purchase industry has generally decline, even if the group purchase industry leader and beauty group, will also be gradually extended to the tentacles O2O business areas. And, the United States Mission network began to advertise.

2 billion 975 million. As of May 31st 24, the group buying site network in the United States in the month of May trading volume in this figure.

according to the U.S. mission network data, 2010-2013 4 years, the U.S. group’s turnover was $140 million, $1 billion 450 million, $5 billion 550 million and $16 billion, with an average annual growth rate of over 400%. If in the country accumulated 90 million active mobile users, 400 thousand business cooperation is a solid foundation for the development of the U.S. group, the turnover of 40 billion yuan and 300 to cover the city’s number, is the U.S. mission network CEO Wang of the U.S. mission network this year’s record the good expectations. In a speech in 2013, Wang said the first time the U.S. group net turnover target is 100 billion yuan in 2015. And recently, Wang said the United States is expected this year, the group network revenue is expected to grow two times, the company’s future will be considered in the United states.

still remember 3 years ago, thousands of regiments of the spectacular scene, buy the industry had five thousand or six thousand companies. According to statistics released China Electronic Commerce Research Center on the display, by the end of 2013, the country of birth of the group purchase website 6246, is currently in operation in 870, group purchase site closed number totaled 5376, the closure rate of up to 86%. Into the 2014, currently only the U.S. group, public comment, rice, handle, Wo Wo Group 5 companies accounted for more than 90% of the market share of group purchase industry.

after thousands of battle to survive the site, such as public comment, glutinous rice network, there are also behind the BAT investment shares (Tencent, Baidu, Alibaba) figure. However, an indisputable fact is that the group buying industry has generally declined, even if the group is to buy the industry, the United States and the United States, but also the tentacles of the business gradually extended to the field of O2O. Always stressed tend to U.S. group net can be spared to maintain independent growth of the


service upgrade

recently, the United States has always been advertising network began advertising.

U.S. group once, the United States again, from the beginning of May 16th, the U.S. group launched large-scale brand promotion activities in Hunan TV, Jiangsu TV and other hit shows began to appear in the U.S. group net advertising. In addition, the major cities in the country’s public buildings, media, public transportation and other outdoor advertising screen can see the shadow of the u.s.. By the end of February this year, the U.S. mission network CEO Wang also told the media that "beauty lies in the success of the mission every penny spent".

prior to this, the U.S. mission network has been focused on the promotion of business systems. 2011-2012 years, in full, handle, Wowo launched a variety of mall, seckill and other products, the U.S. mission network has promoted its own CRM system.

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