buy industry market size continues to focus. Yesterday, according to informed sources, in April the total number of transactions to buy the site 1 billion 150 million yuan, accounting for the overall industry market share of 68.3%, and this figure has been more than three consecutive months of more than 60%.
reporter learned that in April the top five group purchase group, Wo Wo Group, public comment group, handle network and glutinous rice network total transaction size of 1 billion 150 million yuan, the market share of up to 68.3%. The same period last year, the top five market share accounted for only about 54%. It is worth noting that the total amount of transactions in April before buying 820 million yuan, accounting for nearly half of up to $49%, representing an increase of 11.5 percentage points over the same period last year.
in this regard, the United States Mission Network CEO Wang Xing believes that the entire market before the purchase of more than two years after the integration of elimination, has been a significant differentiation, Matthew effect is more obvious. With the market concentration is getting higher and higher, the future may be only the first three are worthy of attention. Group purchase websites and traditional websites, bring value to the user is the basis of survival, those who do not take this as the goal, will eventually die in the mighty wave crashing on a sandy shore.
(source: Beijing business daily Author: Wei Yu)