at present, there are many investors are optimistic about the glasses store investment, but also love and fear, because the glasses retail seemingly insignificant, but is an extremely complex operating system, professional eye test, lens processing, contact lens fitting and customer service service etc.. So, how to open glasses store? Xiaobian for everyone in detail.
one thing: choose to join the chain of glasses
in recent years, the emergence of a new chain of popular glasses shop is not in the minority, but there are a lot of glasses chain no fire how long disappeared. It can be said, to join the chain almost every year to re shuffle the glasses shop, which will undoubtedly increase the difficulty of the glasses shop chain entrepreneurs choose to join. Therefore, the choice of glasses shop to join, we must stand the test of the market: chain management system has at least 5 years or more. To investigate the integrity of the franchisee, management skills, education, etc., the most important thing is to join the business philosophy must be consistent with the enterprise. Have engaged in glasses management experience; if it is entrusted with the operation, there is no need to carefully study; and directly involved in the operation, in the choice of biased when not engaged in glasses industry to join us, because have the experience, it is difficult to change the original business model and now join headquarters approval. Therefore, this can be said to open up a do not follow the new investment path.
item two: the higher the chance of joining the glasses store, the greater the chance of success
glasses shop to join the chain business, just entering the glasses industry entrepreneurs, the need to save the trouble of finding entrepreneurial projects, is a successful shortcut. According to the survey, looking for experience in a certain shop, glasses and a few stores up to a certain size or the development of the headquarters of at least five years, competitive chain brand, with business security (such as: Taiwan, Shigemasa, Wu Liangcai and other time-honored chain stores). Some new franchise system, the development of the market in the optical industry itself is not long enough, has not been the experience of the market, consumer spending habits have not yet formed, easy to cause the illusion of a temporary business boom. When choosing the weak glasses chain brand, although you can pay less to gold, but in contrast, the headquarters can have fewer resources and assistance; many things have to rely on glasses stores take care of their own, naturally weak competitiveness.
competitive glasses chain brand as a result of the development of a better future, the natural requirements of the glasses shop also high. But we must understand that the more stringent conditions to join the glasses chain stores tend to have a more complete franchise system and a more powerful financial and strength, but the ability to ensure that franchisees profit. Because of this, the more the credibility of the glasses chain enterprises, select the more stringent checks when joining.
matters three: glasses shop franchisee can best with the chain headquarters face to face